Running a website without monitoring its health status is like not visiting the doctor when you’re sick. The concept of health applies to everything and is crucial for the success of a website. Without a thorough health check, a website cannot survive in today’s rapidly fluctuating and competitive online environment. 

Tracking your website’s performance using analytical tools will guide you to determine and fix minor yet significant issues. Often the tiny details are the ones driving you towards the success of higher ranks. With a more profound knowledge of your website, you’ll have an advantage over people who don’t bother giving their websites a health check, thus guaranteeing absolute optimization. 

Few realize how significant website health tracking can be and how deeply it affects the overall growth. It’s time you stood out from the crowd and gained an over the competition by effectively tracking the health of your website. Here are some commonly used methods to track and improve website health. 

TRACKING THROUGH COMPETITIVE ANALYSIS

Being a step ahead of the competition is always of great importance. By monitoring your competitors, you observe how the management of their website and how well they perform comparatively. Doing this not only helps you keep up with the new and upcoming trends, but it also enables you to identify the weaknesses and threats for your website. 

However, tracking your opponents can often be difficult, as there may be millions of competitors. In such a situation, competitor analysis tools equip brands with the necessary information to win big in the digital marketing field. They allow devising analysis-based solutions in a small amount of time, saving both your money and time.  

By carrying out this research type, you’ll learn how to improve your website’s health by observing your opponent’s market positioning strategies, customer experience results, and SEO methodologies. In the end, you’ll have a healthy website with many strengths combined and weaknesses removed. 

CHECKING BOUNCE RATE

Bounce is a fundamental statistic about your website and critically defines its performance. As displayed in percentage, the bounce rate represents how many people visiting your site leave immediately after arriving. Your website’s goal must be to achieve the lowest possible bounce rate, which means that visitors enjoy your website and prefer sticking around over leaving. It not only shows how well your website is performing, but it’s also a smart way to identify how well your website SEO is performing. The better the SEO, the more people stick around. You can use analytical tools to track bounce rates for your website. 

It’s smarter to check bounce rates as you make changes to your website. As you head in the right direction, bounce rates will drop and will represent a healthier website. However, bounce rates only show you how many people leave the site, instead of telling why they leave the site. There can be many reasons why most of which are related to the quality of your website. Nonetheless, the bounce rate is a useful tracking method. 

CHECKING CONVERSION RATE

Another important metric is the conversion rate, which you should keep under observation. It’s known to be the most crucial statistic, as it significantly affects your marketing profit. For example, if you can increase your website’s conversion rates from 1% to 2%, consequently, your profits are bound to double. It represents how well your website can influence its users to perform specific actions, for example, buying a product. 

As you make changes to your website over time, it’s essential to keep tracking conversion rates and aim for more generous rates. If they are moving towards higher conversion, it means that you’re keeping your website in good health, and it’s performing well. 

However, if that’s not the case, you need to make reforms on your site. Even minor changes to your site can significantly impact, so don’t take this metric lightly. A low conversion rate may also show that you’re attracting the wrong type of traffic, which indicates that you need to make changes to your SEO. 

WEBSITE LOADING SPEED CHECK

Perhaps one of the biggest reasons for a website with poor health is its loading speed. As per research, about 50% of people visiting a website will abandon it if it takes more than two seconds to load. A better user experience and attention span are essential health determinants for any website. Not only is a quick website preferred by people, but it’s also ranked high by search engines, which makes it a good SEO as well as a robust website health tracking method.

 Checking your website’s load speed is also one of the easiest tracking ways, as all you need to do is carry out a few speed tests once in a while. Faster speed results will be accompanied by a reducing bounce rate and happier user reviews, indicating maximum website health. However, if you see extensive loading times, you could use some changes to the website. For example, deleting unnecessary files and improving the code of the website can be quite helpful. 

CHECK THE WEBSITE URL STRUCTURE

Your website’s URL structure can significantly impact how a search engine ranks it amongst other sites. If you have a greater rank, the higher traffic you receive and the greater your website grows, indicating better health. But first, you’ll have to check your website’s URL structure and keep it short, as search engines like Google prefer them shorter, as they are easier to crawl. Typically, the top 10 results on search result pages have URLs with around 66 characters. Keep tracking the best number of characters required to appear on the highest rank possible, to achieve the best health. These shorter URLs will also improve your SEO, providing maximum benefits. There is a direct link between SEO and website health. 

CHECK BACKLINK PROFILE

Monitoring your backlink profile is essential for a healthy website; they are also vital for effective SEO. The backlink profile represents websites that link to your site. It’s discovered through research that they impact the SEO of a website more than any other determinant. Search engines use Backlink profiles to measure the reputation of a website. For example, suppose your website gets connected with sketchy and spammy websites. In that case, it won’t reach the first page of search engines, and its visibility will decrease significantly. 

You wouldn’t want people to see your website as untrustworthy. So, to avoid developing a bad reputation and, consequently, poor health, it’s essential to keep your backlinks in observation. If you see any websites linked to your website that aren’t helping in a better rank, then you can get rid of them. 

  • BROKEN LINK CHECK

Broken links can annoy users, leading to decreased user satisfaction, accompanied by many other disadvantages. They occur when a website page gets deleted or never existed in the first place. The most common type of error experienced by users is error 404, which you might’ve experienced yourself too. It’s no surprise why users get frustrated due to issues like this. Furthermore, search engines will display only the best results with little to no errors. So, spend a fair amount of time keeping track of these broken links. It can significantly improve your site’s health while also affecting SEO. 

SECURITY CHECK

There could be a ton of threats to your site, visible or invisible. These threats can quickly escalate into much larger problems such as website hacking and data theft, which means that all your hard work will go in vain in a matter of a few minutes. So, monitoring your website’s security strategies and techniques should be prioritized. Sufficient security can also improve your rankings on search result pages. 

Keep yourself updated with new security methods so you can implement them right away, effectively protecting your website’s health. A common way to check how secure your website is is by hiring an ethical hacker to identify weaknesses and threats. 

MONITORING WEBSITE TRAFFIC

Website traffic refers to the total number of visits to your website. For any healthy website, this number should be multiplying.  As you make changes to your website, it’s a good idea to keep website traffic figures under constant observation. It will help you see what difference makes the best impact to continue on the right path. However, suppose your website traffic figures are dropping. In that case, you need to go in a different direction to improvise smartly. 

Moreover, the total number of visits can also be divided into unique and repeat visits. Unique visits represent how well your website attracts new customers, while repeat visits show user retention. Your goal should be to develop new strategies to retain existing users while also increasing visibility. 

CONCLUSION

At first, all this extensive research may seem to be quite intimidating; however, it’s worth noting that you’ll be benefiting greatly in the long run. The result of this hard work will be a high ranking website with a successful SEO. Frequent performance tracking procedures have become a must in the increasingly competitive age of online business. 

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