Whether you’re setting up a business in a salon, or you’re going mobile, becoming a self-employed beauty therapist could be a shrewd move. The beauty industry is booming, and in 2018 it was worth a whopping £28.4 billion, and it doesn’t look like the industry is slowing down anytime soon. But what are the things you should do to ensure your beauty business is on the best path for success?

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Pricing

You’ll need to work out the running cost of your business, as well as the minimum required for you to live on, plus enough for a profit that can go back into the business. Once you’ve done the sums, you’ll then have to consider your target market, and how much they will expect or can pay. 

You should also look at local competitors – but don’t let them dictate how much you charge. 

Treatments and Services

beauty therapist

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Whether you’re going mobile or having space in a salon, this will have an effect on the type of treatments you can offer. If you’re driving can you fit all the equipment in the car for example? 

In addition to thinking about the treatments on offer, consider supplementing your income by selling additional products like gel nail kits, or hair styling products, depending on the treatments you offer.

Register as Self-Employed

Often the most daunting part of becoming self-employed, you’ll need to register with HMRC to make sure you pay the right amount of tax and National Insurance. You must do a Self Assessment tax return every year. 

If you have any doubts, it’s always worth seeking out the help of an accountant.

Insurance

Regardless of whether you’re doing treatments in a salon or in a client’s house, you’ll need insurance to cover your own goods, equipment, and belongings, as well as public liability to cover injury or damage to a client or their property.

GDPR – Data Protection Law

In order for your business to comply with GDPR law, you must protect the data you hold about your clients. As well as obtaining permission from your clients to send them marketing information and to collect and keep health-related information. 

Booking Appointment and Making Payments

taking appointments

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When you’re ready to get going, you need to think about how your clients are going to book appointments and make payments. There are so many online scheduling and payment options available, you’ll need to research which ones will fit your requirements the most. For example, do you want clients to book automatically, or do you want them to contact you to ensure availability? Will you be running a cashless beauty service – in which case think about a card machine that’s simple to use, and portable if you’re a mobile therapist.

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