A website is a replication of your business brand online. You would want it to make the best impression on the visitors because they would probably judge your brand on the basis of what they see here. Moreover, they would also look for an excellent user experience because this is what drives them to convert in the end. Web design is the key, both in terms of the appearance of the website as well as the experience it delivers.
When it comes to web designing, there are certain best practices and proven fundamentals that you need to follow to ensure that your site is amazing in both look and feel. After all, these are the parameters that will keep the visitor glued to the site and improve the chances of conversion. Here are some design tips that are useful for businesses that want to win customers through exceptional web experiences.
Have A Clutter-Free Appearance, With Plenty Of White Space
The golden rule of web design is to have a clutter-free appearance because this keeps the users focused and undistracted while they navigate on the site. Rather than giving them information overload, focus on weeding out the useless elements from the interface with plenty of white space usage.
Expert web designers prioritize the use of white space around the titles and headings as it increases the attention span of the user. Further, there should be enough space between content and images to get each element the right level of user attention. Additionally, it gives you site a fresh and contemporary appearance.
Make An Optimal Use Of Images And Content
Website design is all about storytelling and a great combination of content and images does that to perfection. To start with, have valuable content that narrates the brand and product story in a compelling manner. Again, too much content is a no-no because users are hardly interested in tales.
Enrich the content with high-quality, contextual images that are eye-catching as well. Blend them together seamlessly so that the entire design seems to spin a story that sells. A useful tip here is not to go over the top, with too much content and multiple images.
Your website’s navigation is one of the parameters that are critical for both SEO and UX. In this article, 3 Reasons Why Web Designers Should Consider SEO, one of the main reasons web designers should consider SEO is to give an added bonus to their clients to keep them coming back. Ideally, you should ensure a great navigation in the design while adhering to the conventional SEO standards and practices.
While the entire user journey should be made intuitive, the users should always know where they are on the site. Elements like judicious placement of CTA buttons take care of the intuitiveness part. On the other hand, pay attention to sticky navigation, page headers and breadcrumbs to look after the SEO aspect of web design.
Prioritize The Loading Speed As Well
While an appealing look is must for a site, the page loading speed should also be good enough. Even the best-looking design will not be able to retain the users if it takes more than a few seconds to load. When you ideate a design for your site, make sure that you do not stuff it with too many elements, particularly the ones that have no role to play.
Avoid the use of heavy images and videos as they can cause speed issues. Trimming the redundant element improves the readability and cuts down the loading time too. Loading speed is important from the SEO perspective in addition to being a key UX parameter.
Ensure Mobile Responsiveness As Well
In addition to navigation and loading speed, responsiveness is another critical SEO-related aspect of web design. Responsiveness refers to the ability of a website to render smooth and seamless user experiences irrespective of the device used to access it.
The design, therefore, should look good and fit well on the screens of desktop, tablets and mobile devices. This parameter becomes all the more important today as a majority of users prefer to use mobile devices to access, browse and shop from websites. Further, responsiveness ensures high search rankings for your website according to the latest algorithmic update by Google.
Incorporating these tips in your web design strategy can make all the difference between a mediocre and excellent user experience for your website. This is something that you should not ignore because your website is like a long-term business asset. You should make all the efforts that it looks good as well as matches the expectations of the user in every possible way.